How We Helped Faye Grow the Business by Working Less
When a business grows faster than its systems, something has to give. Usually it's the founder's time and energy. Here's how we helped Faye and the School of Biomagnetism turn that around.
The Snapshot
Client
Faye Coulson
Business
School of Biomagnetism
Industry
Practitioner Training & Education
Partnership
Ongoing
Website
school-of-biomagnetism.comWhat we worked on:
- A brand new website
- Go High Level optimisation
- Webinar & masterclass systems
- Online course launch support
- Advanced nurture sequences
- Magenta, the School's AI voice agent
- Student journey improvements
- Launch planning & automation
The Challenge
The School of Biomagnetism was thriving. More students, more enquiries, growth both online and in person.
But the tech hadn't kept up.
Like a lot of successful founders, Faye had spent years trying to make a patchwork of tools talk to each other. Too much was manual. Too much needed her specifically. And too much of her week went on managing tech instead of teaching and growing the School.
"I had spent months, if not years, banging my head against a brick wall with tech, pressing enough buttons and hoping that it worked."
The potential was huge. The systems just needed to catch up.
The Goal
Not a prettier website. We needed to get Faye's tech working harder to give her more time back and more money. That meant:
- A professional online home that matched the quality of the training
- Every enquiry captured and followed up, so nothing slipped through
- The manual admin off Faye's plate
- Customer journeys that ran on their own
- Launches that felt calm and well supported
- A better experience for students
- Faye's time and energy, given back
What We Built
A website that works as hard as it looks good.
A completely new site that gives prospective students a clear path to follow and a credible online home. It's the front door to everything else.
View the websiteGo High Level, finally joined up.
Faye already used it, but it wasn't connected. We optimised the setup so leads, communications, automations and journeys all live in one place.
Webinars and masterclasses that mostly run themselves.
Registration, reminders and follow-up now happen automatically. Every attendee gets a consistent experience, without Faye holding each event together.
Nurture that doesn't let anything slip.
Sequences that guide prospective students the way Faye would herself, with the right message at the right moment. No more relying on someone remembering to chase.
Launch support that doesn't depend on Faye being everywhere.
A lot of systems have to work in sync during a launch. We run them end to end, so the moving parts look after themselves.
Meet Magenta
Magenta is the School's AI voice agent. She talks to visitors in real time, day or night, so nobody waits for answers and nothing gets missed.
She's custom-trained on the School's courses, practitioner pathways and the questions that come up again and again. So she sounds like the School, not a generic bot.
Here's what Magenta does:
- Answers questions instantlyany time of day
- Captures the leadcollecting a name and email as she chats
- Points people to the right next stepwhether that's a specific page, the course checkout or the waiting list
- Emails Faye a full transcriptof every conversation
- Logs every conversation in the CRMso each enquiry has a record and can be followed up properly
The result: faster answers for students, warmer leads for Faye, and far fewer repetitive questions landing on her desk.
The Results
The real change wasn't technical. It was personal.
The business simply feels easier to run. Enquiries are captured and followed up. Students get the right information at the right moment. Questions are answered instantly. And Faye has the headspace to focus on the work only she can do.
"I now have a full tech system that really supports the business."
"I've never worked less on the business, and it's never been more profitable."
"Any interest can be captured, nurtured and processed properly, with nothing slipping through the gaps."
"I wholeheartedly recommend Georgie. I genuinely think everyone needs a Georgie in their life."
Faye Coulson
Founder, School of Biomagnetism
Before & After
Before
- Disconnected systems held together by hand
- Hours lost to troubleshooting
- Follow-up that depended on someone remembering
- Faye answering the same questions on repeat
- Journeys needing constant hands-on management
- Tech adding to the workload, not reducing it
After
- A professional website anchoring the whole journey
- Connected systems and automations working as one
- An optimised Go High Level setup
- Webinars and masterclasses running automatically
- Nurture catching every enquiry
- Magenta answering enquiries day and night
- A smoother experience start to finish
- More time, more headspace, more profit
An Ongoing Partnership
Systems aren't a build-once-and-leave job. As the School grows, the operational side grows with it.
These days we refine automations, improve the student journey, build new tools, and plan ahead for launches, including the next Autumn launch.
Instead of reacting to tech problems, we plan how the systems should support what's coming next. That lets Faye focus on what she's brilliant at, knowing the backend is always being strengthened underneath her.
The best systems don't just support where your business is today. They help you grow into where it's going next.
Ready to Sort
Your Tech Out?
If your business is growing but your systems are struggling to keep up, let's talk. Website, automations, launches, CRM, AI tools or a full operational strategy, I'll help you build systems that support your growth instead of holding it back.
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